As we wrap up 2024, it’s time to reflect on a remarkable year for TeaJoy and the global beverage industry. With evolving consumer preferences and exciting innovations shaping the market, TeaJoy has been at the forefront of this transformation. Let’s look back at the highlights of the year and dive into our vision for an even more joyful 2025.
The Beverage Market Booms: Did You Feel the Shift?
2024 was a banner year for the global beverage industry. With urbanisation on the rise and consumers looking for premium, health-focused products, the market is thriving. Have you noticed how quickly bubble tea and other ready-to-drink options are becoming everyday staples?
Globally, the beverage market saw tremendous growth, moving closer to an estimated $6.87 billion by 2034. And while trends often start small, it’s clear that regions like Asia-Pacific are leading the charge. In the UK, soft drinks alone generated nearly £40 billion, with eco-conscious packaging and convenience driving customer choices. It’s not just about what people drink—it’s about how it fits into their lives.
Ready-to-Drink Tea: Convenience is King
Why are ready-to-drink teas flying off the shelves? The answer lies in convenience and health. In 2024, young consumers gravitated toward RTD teas, appreciating their balance of flavour and wellness benefits.
For instance, did you know that sales of RTD tea in the UK hit 65.2 million litres? This growing demand highlights how customers are looking for on-the-go refreshment without compromising on quality. With a projected growth rate of over 6.5% annually, it’s clear that RTD tea isn’t just a trend—it’s a movement.
Bubble Tea: More Than a Drink, It’s an Experience
What makes bubble tea so special? It’s not just the drink—it’s the fun, flavours, and the unforgettable experience of sipping through layers of goodness.
2024 reinforced bubble tea as a fan favourite, especially among the 18–24 demographic. Whether it’s the chewy tapioca pearls or the burst of fruity boba, younger consumers are driving a market that’s expected to grow to $4.3 billion by 2028.
At TeaJoy, we’ve leaned into this momentum, introducing innovative flavours, sustainable packaging solutions, and a fresh take on retail partnerships. What could be more joyful than sharing this delicious experience with the world?
TeaJoy’s Vision for 2025: Ready to Join Us?
As we look to 2025, TeaJoy is doubling down on what matters most: sustainability, accessibility, and innovation. Imagine a world where every bubble tea cup is eco-friendly, every retailer has the tools they need to succeed, and every sip brings a smile.
Here’s our plan:
- Expand our digital presence to reach even more bubble tea lovers.
- Lead the charge in sustainability, ensuring all packaging meets our 2025 eco goals.
- Build a stronger community through new retail and franchise partnerships, making TeaJoy accessible to everyone.
Are you ready to be part of this journey?
Highlights of 2024: A Year of Joy and Growth
This year, we launched our TeaJoy Bubble Tea Kit, giving everyone the chance to create bubble tea magic at home. Our revamped website made it easier than ever to find TeaJoy retailers and explore franchise opportunities. And let’s not forget our exciting events—from the Lunch! Trade Show to the Y-Food Innovation Day, we’ve been spreading joy far and wide.
Did you catch our feature in the Tuco Food Concepts magazine? Or maybe you joined one of our Shake, Pour, Serve Workshops? Every step we took in 2024 was about creating connections and sharing the joy of TeaJoy.
Let’s Make 2025 a Year of Joy
From the growth of the beverage market to the evolution of bubble tea, 2024 was filled with opportunities to innovate and inspire. As we head into 2025, TeaJoy is committed to continuing this journey with all of you.
So, whether you’re a bubble tea fan, a retailer, or an aspiring franchisee, we invite you to join us in making the next year even sweeter.
Let’s spread the joy—one sip at a time!
