top of page
  • Writer's pictureHuggie

What is Bubble Tea?

Bubble tea, also known as boba tea, is a delightful and innovative Taiwanese beverage that has become immensely popular worldwide since its inception in the 1980s. It is renowned for its unique combination of tea, milk, sugar, and chewy tapioca pearls, creating a refreshing and indulgent drink experience.

TeaJoy bubble tea

The base of bubble tea typically involves the infusion of tea, commonly black or green tea, with milk and sugar to achieve a harmonious blend of flavours. The tea can be served either hot or cold, catering to various preferences and weather conditions. One distinctive aspect of bubble tea is the frothy or bubbly layer that forms on top, often achieved through vigorous shaking. Most people commonly associate the bubble with the boba (popping boba) or pearls (tapioca)  but it is in fact from the froth at the top. At TeaJoy our syrups contain real fruit juice and jasmine tea so when you shake ours you get a very bubble top. This shows the quality of the ingredients but also lets you know it is shaken enough for you to serve/drink.

The "bubbles" in bubble tea are the small, round tapioca pearls that add an exciting textural element to the drink. These pearls are made from tapioca starch, which is extracted from the roots of the cassava plant. After being cooked to the perfect chewy consistency, they are sweetened with syrup, contributing both sweetness and a satisfying bite to the overall beverage.

Beyond tapioca pearls, bubble tea enthusiasts can enjoy an array of additional toppings or mix-ins to customize their drink further. These may include fruit jelly and popping boba each contributing its unique taste and texture. The versatility of bubble tea has led to a wide variety of flavours and combinations, making it a highly customizable and enjoyable beverage for people of all ages.

At TeaJoy we have lots of recipes for drinks inspirations like our Hot Chocolate Bubble Tea check out our previous blogs.

As the popularity of bubble tea has soared, it has become a global phenomenon, with countless tea shops and cafes offering their unique twists on this Taiwanese classic. Whether you're a seasoned bubble tea enthusiast or a newcomer to this delightful drink, the diverse flavours and playful textures of bubble tea are sure to make it a favourite for many around the world.

Why TeaJoy is good for your business?

TeaJoy presents an exceptional opportunity to elevate your business and enhance your revenue streams. Here's why adding TeaJoy to your beverage offerings is a strategic and profitable choice:

  • High Demand for Bubble Tea:

  • Bubble tea is currently one of the most sought-after and trending beverages, enjoying widespread popularity. By introducing TeaJoy to your menu, you tap into this demand, attracting customers who are actively seeking this trendy and fun drink.

  • Premium Pricing Potential:

  • Most bubble teas command a higher price point, often retailing for £6.00. This presents a significant profit margin compared to generic soft drinks priced at £3.00. Selling TeaJoy bubble tea allows you to leverage this pricing strategy, potentially doubling your revenue per cup.

  • Substantial Revenue Boost:

  • Consider the impact on your bottom line. If you sell 100 cups of TeaJoy per day with a £3.00 price difference, that amounts to an additional £300 per day. Over a year, this translates to an extra £100,000—an impressive and tangible boost to your business's annual earnings.

  • Customer Satisfaction and Attraction:

  • Introducing TeaJoy not only caters to existing customers seeking variety but also attracts new patrons eager to experience the latest and most popular beverage trends. This expansion of your soft drink options ensures a diverse and satisfied customer base.

  • Ease of Integration:

  • TeaJoy's simplicity in integration is a key advantage. We provide comprehensive training materials, including manuals and videos, making it straightforward for your staff to master the preparation process. This ease of adoption ensures a seamless addition to your existing offerings.

  • Distribution and Support:

  • TeaJoy collaborates with numerous wholesalers, ensuring that distribution logistics are hassle-free. Our commitment to supporting your business extends to free quarterly online training sessions, empowering your team to consistently deliver quality bubble tea.

  • Free Point of Sale (POS) Support:

  • To maximize your visibility and inform your customers of the exciting addition to your menu, TeaJoy offers free POS materials. This marketing support ensures that your clientele is well-informed and enticed to try the new and trendy bubble tea.


In summary, TeaJoy is not just a beverage; it's a strategic business move that promises increased revenue, customer satisfaction, and a competitive edge in the market. With our support, seamless integration, and widespread appeal, TeaJoy is poised to elevate your business to new heights. Contact us today to embark on this exciting, joyful and profitable journey.

Get in contact


bottom of page