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Exploring Thaifex: A Culinary Extravaganza in Asia

Updated: Jun 24


TeaJoy attends one of the most anticipated food and beverage trade shows in Asia

Thaifex – Anuga Asia is one of the most anticipated food and beverage trade shows in Asia. Held annually in Bangkok, Thailand, this event brings together industry professionals, exhibitors, and food enthusiasts from around the world.


"We were very excited to attend this year as we have never been to Thaifex or an Asian food exhibition. I blew our minds how big it was and the innovation we saw, we hope to use this as inspiration for future TeaJoy projects." - Jack Gaskin.


TeaJoy attends one of the most anticipated food and beverage trade shows in Asia

What is Thaifex?

Thaifex is an exhibition across various sectors, including food and beverages, food technology, retail and franchise, and food service. With over 2,500 exhibitors from more than 40 countries and an expected attendance of 60,000 visitors, Thaifex is a melting pot of culinary innovation and business opportunities.

Highlights of Thaifex 2024

Exhibitor Showcase:

  • Food and Beverage: Discover a vast array of products from organic and health foods to gourmet and ethnic cuisines. This section is a feast for the senses, offering tastings, insights into the latest food trends and of course bubble tea trends.

  • Food Technology: Innovations in food processing, packaging, and safety are on display. This is the place to learn about the latest advancements that are shaping the future of food production.

  • Food Service: From kitchen equipment to catering services, to robots this section caters to the needs of the food service industry.


Special Shows and Events:

  • Taste Innovation Show: A dedicated space to highlight the most innovative products and concepts in the food and beverage sector. It’s a must-visit for those looking to stay ahead of the curve.

  • Future Food Experience+: This event provides a glimpse into the future of food with interactive exhibits and discussions on topics like sustainability, alternative proteins, and food security.

TeaJoy attends one of the most anticipated food and beverage trade shows in Asia

Bubble Tea

If you ever go to Thailand you will see Thai Tea everywhere. Thai Tea is made from strongly-brewed black tea, often spiced with ingredients such as star anise, crushed tamarind, cardamom, and occasionally others. The drink is sweet, slightly spicy and has floral flavours. It is more similar in taste to a chai tea than a traditional milk bubble tea. The tea is often brewed, it is then sweetened with sugar and sweetened condensed milk, and served over ice. Not surprisingly this also dominates the bubble tea there, with the pairing of tapioca. At TeaJoy we love to try bubble tea wherever we go, and the independent bubble tea shops where really good, infact they were so good they were almost as nice as the ones in Taiwan.

Why Attend Thaifex?

Thaifex – Anuga Asia is not just an exhibition; it’s an experience. For exhibitors, it offers unparalleled exposure to a global audience and the opportunity to showcase their products to potential buyers and partners. For visitors, it’s a chance to explore the latest trends, discover new products, and gain insights into the future of the food and beverage industry. We loved every moment of it. It is so different from the UK shows as the food is different, but what we really loved was how international it was. You could probably meet someone from every country in the world there.

Tips for First-Time Visitors

  • Plan Ahead: With so much to see and do, planning your visit in advance can help you make the most of your time. Check the event schedule, map out the exhibitors you want to visit, and prioritise the sessions and workshops of interest. Find out where the buses that take you and pick you up from.

  • Network Actively: Bring plenty of business cards and be ready to engage with other attendees. Networking is a key component of Thaifex, and building connections can lead to valuable opportunities. In the UK a lot of people like to swap LinkedIn handles, Thaifex they love a business card and you need lots and lots!

  • Stay Updated: Follow Thaifex on social media and download the event app to stay informed about any last-minute changes or announcements.

Conclusion

If you want to see real innovation and future food trends I would say Thaifex is probably about 3-5 years ahead of the UK market making it really insightful. It's great to engage with people from all over the world and garner new perspectives and of course to make new friends. At TeaJoy we loved every minute of Bangkok. Bangkok is an amazing city and the food scene and quality is incredible. Thaifex is well worth the visit.


Thaifex – Anuga Asia is one of the most anticipated food and beverage trade shows in Asia. Held annually in Bangkok, Thailand, this event brings together industry professionals, exhibitors, and food enthusiasts from around the world. "We were very excited to attend this year as we have never been to Thaifex or an Asian food exhibition. It blew our minds how big it was and the innovation we saw, we hope to use this as inspiration for future TeaJoy projects’ Jack Gaskin


TeaJoy attends one of the most anticipated food and beverage trade shows in Asia


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